15 Sep 2018
The future is here and the impact of Augmented reality (AR) is consistently breaking grounds in today’s tech world. The market is ready to strike hard towards AR and the technology is on a rapid rise, a major feat that can be attributed to the to the success of Pokémon GO and some other popular apps as well.
People are hungry for more and more Augmented Reality experiences. Our AR future is at hand, and we are now more than ready to harness the many astounding merits. The excitement about augmented reality in business doesn’t stop mounting from Apple’s AR integrated apps on iOS 11 to Google’s “Tango”, small and big organisations are massively diving into the many possibilities of this technology.
Exciting the customers is the ultimate goal for any business and everyone is constantly seeking better experiences for customers.
AR provides a more personalised shopping experience (enables customers to virtually try out products), entertain and engage customers and help businesses stay ahead of the competition.
The benefit of this technology is as compared to a wildfire, it touches very aspect of life’s industry.
FURNITURE
In furniture, the approach of ‘try before you buy’ is important if you must get, keep and build trust with your customers. Also, the futuristic technology of AR is that a retailer that has an AR presence instantly gets attention and potentially increase sales.
AR allows customers to instantly stage new furniture items at home. Customers can see an augmented reality view of their room and drop in full sets of furniture for consideration. Companies like Wayfair, IKEA and Houzz also implemented augmented reality solutions for furniture “try-on,” but WSI has even bigger plans for the technology with the acquisition of Outward. Its enhanced design experience is a clear inspiration for customers.
EDUCATION
AR is set to cause a sure overhaul of the world’s conventional learning model. The possibilities of AR to create a lot of ease around the educational system is off the charts. AR has the potential to effect positive change in location and timing of classes thereby introducing a more consistent approach to make learning more engaging.
With the demand for education growing at wild rate, educators know that the learning process is all about interaction and creativity, AR helps students build relative interest and enhance the possibilities of the students to easily acquire, process, and remember information by providing visual representations of the materials, and helping students test out their knowledge in practice.
More importantly, there is huge potential in AR technologies for marketing and advertising, even in the education field. A number of universities in the USA are already using AR tours to increase enrolment and help new students find their way around campus.
ENTERTAINMENT
The face of entertainment is changing because of Augmented Reality. From small app developers to conglomerates like Google and Apple – the use of AR technology for entertainment purposes is on the rise.
Magic Leap announced a partnership with Lucasfilm for the purpose of experimenting with mixed reality technology. Soon after the announcement, the two companies launched a video, showing the world how AR could be used to change the well-known movie watching experience.
Print publications like magazines and newspapers could experience a revival resulting from the introduction of AR technology. Reading as a pastime is very popular among the affluent and older individuals. Through technology, it could become much more attractive for a younger generation.
There are already examples of publishers relying on AR to create a more innovative, fully immersive experience. Die Welt enables the use of a smartphone to display additional content. While the newspaper’s promo video is in German, it provides a clear demonstration of how old-school print publications could be overhauled completely.
Although movie theatres are typically ready and willing to try new technologies to keep their seats full. The silver screen and the theatre experience are already quite immersive, but theatre owners are always on the lookout for a new edge over home entertainment.
The future of film and TV is more immersive and entertaining than ever before. Interactive TV could utilise AR to provide information on top of what the viewer is already seeing.The future of entertainment will be heavily dependent on technologies like augmented and virtual reality.
AR could lead to a brand-new experience in an array of entertainment fields, enabling further exploration. Whether you are looking for the complete fantasy or a useful takeaway out of a fun experience, you will probably get it via a simple app that’s to be installed on your smartphone.
BRANDING / PROMOTION
The benefits of AR to brand marketing is indeed powerful. The most important reason for marketing is to connect and augmented reality stages a bridge between the user and the brands. Brands Marketing through AR is gaining trend. By augmenting we can create an environment that brings life to imaginary objects, a virtual community with a lot of possibilities.
By augmenting our real world with virtual objects, we can build trust with potential clients and create a more balanced approach to promoting products and services. AR is transforming every aspect of life and brands are not an exception.
AR creates a more related approach for brands and while consumers today expect product information at their fingertips, AR can enhance how product information is delivered for companies. Augmented reality offers an enormous untapped potential for brands to revolutionise their packaging.
AR provides different ways connections and engagements with consumers in today’s digital world and the power of augmented reality is to deliver next generation of personalised customer experiences.
