The face of entertainment is changing because of Augmented Reality. From small app developers to conglomerates like Google and Apple – the use of AR technology for entertainment purposes is on the rise.
Magic Leap announced a partnership with Lucasfilm for the purpose of experimenting with mixed reality technology. Soon after the announcement, the two companies launched a video, showing the world how AR could be used to change the well-known movie watching experience.
Print publications like magazines and newspapers could experience a revival resulting from the introduction of AR technology. Reading as a pastime is very popular among the affluent and older individuals. Through technology, it could become much more attractive for a younger generation.
There are already examples of publishers relying on AR to create a more innovative, fully immersive experience. Die Welt enables the use of a smartphone to display additional content. While the newspaper’s promo video is in German, it provides a clear demonstration of how old-school print publications could be overhauled completely.
Although movie theatres are typically ready and willing to try new technologies to keep their seats full. The silver screen and the theatre experience are already quite immersive, but theatre owners are always on the lookout for a new edge over home entertainment.
The future of film and TV is more immersive and entertaining than ever before. Interactive TV could utilise AR to provide information on top of what the viewer is already seeing.The future of entertainment will be heavily dependent on technologies like augmented and virtual reality.
AR could lead to a brand-new experience in an array of entertainment fields, enabling further exploration. Whether you are looking for the complete fantasy or a useful takeaway out of a fun experience, you will probably get it via a simple app that’s to be installed on your smartphone.