Impact of Augmented Reality on the Furniture Industry
25 Oct 2018
Since inception, Augmented reality has given a different approach to everything and the furniture business is not left out. Its time for the furniture industry to shine as the possibilities AR brings to the table is beyond exceptional.
From stress to cost reduction AR has given a new face to the world’s furniture business. AR outlays virtual animated objects to the real environment creating a more personalised shopping experience for customers. It also allows customers make decisions based on what they see and what conforms to their taste and without necessarily exempting the persuasive approach to sales because it has been designed to combine buying with entertainment and interaction.
AR has been proven to be a very effective sales booster being at the forefront of modern technology its benefits to the furniture industry is astounding. The fact that retailers are able to showcase their products virtually and it allows customers test how an item will look in their homes or offices gives the retailer a competitive advantage over others still using the contemporary methods. Its trials are totally risk free.
Augmented reality applications have also provided a whole new insight into marketing furniture. The use of animations to test how an item fits in gives a gamified approach to the furniture business whilst still offering relevant product information and helpful 3D experiences to catch customer’s fancy.
The world is fully buying into this idea as the development of standard AR apps hits amazing strides every day. Apps like the IKEA allows to build a live living room, bedroom and Kitchen design and renovation ideas to further increase sales and engagement.
The IKEA gives the customer a feel and quality of different products, it helps a buyer and interior decorators see how an item fits into a room and generally help build a classic prototype of the possible future of a space.
Also, the Sam AR app , allows users to select and evaluate items using a dimensional tool to check size and configure a furniture set that fits directly into a space. The Sam View app offers extensive product data on kitchenware, electronics and clothing using your phone to try out the furniture in your exact setting.
AR offers a wide range of benefits in furniture online retail and this game-changer has built more confidence with customers about buying online.