AR TV Store
The Revolutionary Way to Shop TV

Augmented Reality | 3D Modeling | User Experience Design | User Interface Design

Client Background

AR TV Store is an electronic appliance store and specializes in selling Television and corresponding accessories. The company has been in the retail industry for nearly 27 years now. Their journey started with the traditional, hefty television boxes and today, they are equipped in all of the top-featured LED TVs, Smart TVs, UltraHD 4k TV, and others. They have more than 7 branches across 5 cities and are eyeing upon another big expansion soon.

The Purpose

AR TV Store wanted to have a solution that allows the customers to have a realistic view of how the appliances look in a particular place. They wanted to create an immersive experience for their products.

Our Role:
Help customers purchase
TV with ease and fun

Strategy & Design

This AR App was not the requirement of the client, but our suggestion to them, as the company was looking forward to improving user experience. As the business liked our idea, we conducted an all-round assessment of the store & built a prototype.

3D Modeling

The core element within the app where the 3D models, crafted by our skilled engineers, that would induce the look and feel of virtual experience. The final app would initiate users to compare different options before finalizing on the right one.

AR Experience

We designed the app to project virtual TV when the camera faces a plane wall. The Intellify created exceptional AR stickers. The overall AR experience would resonate around them. Through this solution, users can even compare different places.

What makes it good?

Pick TVs from Multiple Brands

With an AR TV Store, customers can now browse through the entire product list of the store & search through different brands while they actually place every TV on the wall using the stickers.

Quick Comparison for better decisions.

Customers can actually save their picks and then compare it with different choices. This gives them the ease to test and try before they buy, thereby making better and sound decisions about their online purchase.

Comprehensive 360 Degree View

The AR TV Store solution not only renders the view of the wall and TV, but the comprehensive view of the whole area, to help the customers decide better. They can see how the TV looks with the surrounding setup and finalize things easily.

UI/UX

AR Experience.:
You can place TV on wall and see how it looks

The Impact

Experience like never before

The Wall Detection approach undertaken by The Intellify has proven to be a breakthrough as it unveiled newer solutions across the eCommerce sector. Curious users spent more time in the app, taking more interest in the AR store due to their curiosity.

Usability and Publicity

With this app, users can figure out TVs’ details, imagine it in their home, compare multiple solutions and have amazing augmented reality experience that they share with others. For the business, this technique got them a lot of word-of-mouth publicity.

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