Ways Snapchat bridges Customer Engagement with Brands Advertising and Promotions

November 1, 2020

On Snapchat, brands create daily stories that engage and excite audiences. Snapchat stories, which brands put up for their product advertisements and promotional events, lasts for 24hours with over 1 billion views each time. These Snapchat stories act as a string of snaps that are used to create a video storyline.

With over 100 million daily active users and 400 million snaps per day, Snapchat is one of the fastest growing social networks. Brands can use diverse features to advertise and promote their products by adding and using filters, geofilters, texts, emojis, gifs, musics and more within the platform.

• It provides access to capture and share live events
• Have a window to share private contents to selected one’s
• Offers product related contests, perks and promotions
• Allows to connect with influencers and keep an eye on their promotional activities

Snapchat believed to connect more strongly with younger generation, the Businesses and Brands might find this platform the right place to get maximum reach in terms of customer attention. The statistics reads that, Snapchat has maximum of audience with an age range under 35years. And, if the Brands or Businesses have relatable products, services and events that can engage youngsters, should seriously consider Snapchat as best and top prioritized platform for marketing and promotions.