As Digital Acceptance and Evolution continues to advance, more and more Businesses and Brands are adapting to Augmented Reality and Virtual Reality as a means of Promotion and Marketing tool to their Products and Services. These emerging technologies allow users with immersive, engaging, and interactive experiences helping businesses and brands stand out from the competition.
Let’s explore in this Blog some of the Top AR & VR Marketing Trends we expect and might encounter in 2023.
- More Interactive Product Experiences:
With AR and VR, users can interact with Products Immersively. In 2023, we can expect to see more Brands & Businesses using these technologies to create interactive product experiences. This will include Virtual Try-on experiences for Fashion & Retail products, or AR-enabled Product manuals that allow users to experience the look and feel in the real world before proceeding with the purchases.
- Customized AR & VR Engagement Experiences:
In 2023, we can expect to see more brands using AR and VR to create customized experiences for their customers. This could include AR-enabled billboards that change depending on who is looking at them, or VR experiences that are tailored to individual preferences.
- AR & VR Powered Metaverse Events:
Since the pandemic hit events have been on hold for the past couple of years, but now with the digitally strong hold of AR and VR, we are able to see and can expect to see more brands incorporating AR and VR into their events. In 2023, we may see more hybrid events that combine in-person and virtual experiences.
- AR & VR for Customer Support:
Customer Support is the lifeline of any Business, where AR and VR can really shine. In 2023, we can expect to see more brands using these technologies to provide customer support. This could include AR-enabled chatbots that can answer customer questions in real-time, or VR-powered training for customer service representatives.
- AR & VR in Social Media Marketing:
Social Media platforms are already incorporating AR and VR into their platforms through AR Filters, and this trend is only going to continue in 2023. We can expect to see more brands using AR and VR in their social media marketing campaigns, with features like AR-enabled filters and VR-powered ads becoming more common.
AR and VR have already set their benchmark and also are set to play a big role in marketing in 2023 and beyond. Augmented Reality and Virtual Reality will provide new and exciting ways for brands & businesses to create a strong appealing and engaging connection with their customers, and The Intellify is nowhere behind in this race to deliver excellence.