Advancements of Augmented Reality in Real Estate & Interior Designing
By Shravan Rajpurohit
December 6, 2022
Augmented Reality (AR) is upgrading practically every sector. This technology’s core idea is to add real-time information to any smart device and enable creative ways to engage with the real world.
AR has developed many experiences on the internet at a rapid pace in little time. It can be playing with face filters or virtually buying something. Many industries have now embraced this technology, resulting in an engaging and elevated customer experience. It is obvious that a niche industry like real estate has also entered the AR world.
Intellify is determined to provide solutions related to Augmented Reality in the Real Estate industry. It also aims to develop niche-based AR and VR technology by creating engaging content for real estate buyers, making it easy for builders and developers to attain a larger audience.
Here are some advancements in augmented reality in real estate and interior designing
The orthodox method of purchasing a real estate property involves going to the booking office of the developers to learn more about the project, which includes site tours. But now, it’s difficult to visit many places because of our busy schedules, and it becomes pretty dull to see listings and physical brochures.
Augmented Reality has completely changed the Real Estate scenario. It has inspired big names in the real estate market to start a new chapter in their digital books.
Also, augmented reality works well for interior design, giving clients designs that don’t have to be done in real-time. This can allow customers to gain a better experience while buying properties; on the other hand, the realtors can see good growth in their sales.
AR allows one to explore many properties with just a few clicks on their device. The fun fact is that one can also go on on-site tours without leaving their real-time space, thus saving time, money, and energy.
Benefits of AR in the real estate industry
- Time and Cost saving: Travelling to sites is one of the most significant issues in the real estate sector. Now, with Virtual AR tours, customers and builders get plenty of time, resulting in a quick decision-making process for the customer. Even realtors get some sighs of relief from repeatedly explaining the project’s features to various customers. These factors are best for buyers and sellers, saving time and finances.
- Visualisation: In the traditional format of 2D Drawings, visualising a space in a well-understandable form can be challenging. Real Estate can use AR to create links and fill this gap between properties and potential customers. Even while creating interior designs, it becomes very easy to present 3D visuals, and with the help of VR headsets, one can feel and see their new home even before actual construction.
- Enhancing Customer Experience: Customers can experience AR technology better. It can be fascinating to see how the property would look instead of just imagining it. This influences the customer’s choices and reduces confusion. One can also view the interior with finished furniture before placing it.
Future Aspects of AR in Real Estate
We can expect a remarkable transformation in this sector as the industry adapts many new ways to incorporate this new technology. There are many potentials for AR to unlock many opportunities in the real estate sector. It aims to make everything easier and especially to personalise our lifestyle shopping experience.
Written By, Shravan Rajpurohit
Shravan Rajpurohit is the Co-Founder & CEO of The Intellify, a leading Custom Software Development company that empowers startups, product development teams, and Fortune 500 companies. With over 10 years of experience in marketing, sales, and customer success, Shravan has been driving digital innovation since 2018, leading a team of 50+ creative professionals. His mission is to bridge the gap between business ideas and reality through advanced tech solutions, aiming to make The Intellify a global leader. He focuses on delivering excellence, solving real-world problems, and pushing the limits of digital transformation.
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