AR - VR

How AR is Magnifying Events/Exhibition

Darshak Doshi

By Darshak Doshi

May 15, 2019

18 May 2019

When it comes to B2B events industry, its growth is exponential given its dynamism and growing significance. This segment is getting better leveraging AR in particular. AR is adding real-time digital imaging, videos, and graphics to the real world landscape, via a tab, smartphone, or headset devices.

How Events Magnifying its Radiance with AR

The sole objective of leveraging Augmented Reality for exhibitions is to make your brand stand out from the other brands. There is a range of AR technology to choose from for events to address your objectives.

Kinds of AR for the Events Industry

There are four types of AR technologies event professional can use to lure their customers.

 

  1. Mirror AR – It can widely be used in salons and fashion clothing stores where a reflective platform is used upon which relevant and added imagery or data is showcased. This allows customers to check out different clothing and hair patterns without acutely breaking out the clippers.
  2. Transparent AR – In this type of AR, using a transparent OLED or LED display, a virtual and 3D environment is formed without wearing headsets or using the smartphones, and watching an interactive product demonstration.
  3. Device-driven AR – This is the most conventional way of AR where a smartphone or tablet device is used to interact with AR content like Pokémon GO.
  4. Wearable AR – Google Glass and other wearable AR, like HoloLens from Microsoft, are the most favored examples of wearable AR, which is the most immersive way to experience AR.

Benefits of Augmented Reality Apps for Events

 

1. WYSIWYG
What you see is what you get is the best way to explain why AR should be used in events. AR-based product demonstrations can go a long way in grabbing the imagination of attendees. It allows users to explore information and experience the enhanced level of product capabilities.

2. Stir a Buzz
Augmented Reality boosts engagement levels and stimulates a buzz on social media by encouraging users to interact with content and other details.

3. Attract More Traffic
Larger the crowd, successful the event! AR is one of the most effective ways of driving traffic as it is still something quiet amusing and a newer approach for many, and the magnificence of this magic is still in its nascent stage.

Synopsis

Nonetheless, Augmented Reality is in its early stage of evolution, its potential and impacts are going to be huge on every industry including events/exhibitions. Given the latest AR trends, it is very much likely that trade shows or exhibitions and not going to rely much on physical tools and video content to manifest their products, which could recoup their investment cost including setup and transportation expenses.

Still, the engagement and interaction levels are going to catapult, as events will intensify by gamification leveraging AR apps and tools and traffic will swell by the most updated and creative AR technology. In a way, Augmented Reality is the future of events and exhibition industry also as the stage is set and things have started rolling the favorable way.

Darshak Doshi
Written By,
Darshak Doshi

Written By, Darshak Doshi

The CTO and Co-Founder of The Intellify. Darshak thrives on exploring innovative techniques and strategies. His insightful posts are a valuable resource for businesses seeking fresh development ideas.


Related Blogs

Stay Informed: Breaking Updates and Expert Analysis

0
+
Projects Delivered
0
+
Clients Globally
0
+
Technology Experts
0
+
Industries Served

Committed Delivery Leads To Client Satisfaction

Client Testimonials that keep our expert's spirits highly motivated to deliver extraordinary solutions.

Christopher Seny

Christopher Seny

CEO,

My experience working with The Intellify, has been a great experience. The team has a wealth of expertise in the tech space. Working with the intellify was a growing experience for me, I learned a lot. The team keeps great communication & responds fast to new ideas & suggestions. The team also provides great suggestions & solutions as well. I couldn’t imagine working with anybody else on this project & it has been a blessing working with, The Intellify.

Izandi Serdyn

Izandi Serdyn

CEO,

The Intellify delivered a platform from scratch, involving the client at every stage. The team was communicative, responsive, and punctual throughout the engagement. Virtual meetings and emails ensured seamless project management. Customers can expect a team that can work fast.

Kya Johnson

Kya Johnson

CEO,

The app serves as an effective introduction for users to the product and its characters. Responsive and faithful to initial requirements, The Intellify’s team exceeded initial expectations. Internal stakeholders were particularly pleased with their communication.

Stefan Wyk

Stefan Wyk

Founder,

Working with The Intellify to develop our website was an outstanding experience. Their team displayed exceptional professionalism, creativity, and technical expertise throughout the entire process. The final product exceeded our expectations, delivering a sleek, user-friendly, and highly functional website. We highly recommend The Intellify to anyone in need of top-tier web development services.

Steve Thorpe

Steve Thorpe

CEO,

The Intellify’s work has been met with high praise from internal and external stakeholders. The team is efficient, diligent, and reliable in their service. They go above and beyond in terms of communication and project management. The Intellify is a responsive vendor that gets the job done.

Tal Dotan

Tal Dotan

CEO,

I’ve been working with The Intellify for the last 3 years. During this period of time we’ve planned and executed projects in both small and large scale. Working with The Intellify was and still is the best decision I’ve made when rising up Divo, I strongly recommend to work with them in any type of project.

Let’s start a Conversation about your Business Goals!

Drop us a line to Start a Project with us

View
Case Study