AR - VR

How can WebAR improve User Experience?

By Jalaj Shah

October 17, 2022

WebAR gives a profound experience of Augmented Reality using Web Browsers.

As the internet population has increased, it’s pretty challenging to get your brand noticed. On the other hand, engaging content with better interaction miraculously increases your brand’s engagement with audiences and adds 70-80% fluency in brand communication.

Creating interactive content on your website (that can be accessed via a QR code or hyperlink) can attract more popularity. Nothing is more engaging than Web-based Augmented Reality content, which delivers the same user experience as AR but with more ease, less device dependency, fun, and interaction.

Augmented Reality was a big topic long ago but never took off. 

When augmented reality first emerged, it was through apps that users had to download, and these apps essentially required individual logins. These apps included Instagram, Snapchat’s filtered photos, and even Pokemon Go.

Application of WebAR

WebAR helps to increase interest in the Brand by providing engaging content.

Here, the applications can be innumerable, from promoting the brand and growing its awareness to amplifying learning and entertaining audiences. They can be accessed with one click on the AR experience provided hyperlink or through accessible scanners.

Benefits of WebAR

Every technology has always been compared, but we can experience how Web-based AR is compared to app-based AR. Also, when we observe the conventional ways of marketing and advertising for consumer brands and their products, WebAR performs exceptionally and lifts the brand’s identity.

  1. WebAR lets Businesses and Brands create a hyperlink or QR code and circulate it for further Promotions and Marketing activities. Here, the user has no app-based dependency to experience AR.
  2. WebAR can be accessed by any Google and Apple Web Browsers easily on a SmartPhone or Desktop.
  3. There are no requirements to install/download any AR-enabled mobile or desktop applications.
  4. The links and Scanners can be easily circulated to the larger crowd and accessed by the larger targeted audience, too. 

In conclusion, WebAR definitely helps to improve the user experience in different sectors with ease of accessibility. When a brand opts for WebAR, it can gain much more engaging audiences. Intellify helps such brands promote their products in an exciting way and improves their user experience with the help of WebAR. 

The Intellify would be more than welcoming to share with you more insights on WebAR, and create a Solution for you that will help your Business and Brand to attract much more Traffic.

Written By,
Jalaj Shah

Written By, Jalaj Shah

The COO and Co-Founder of The Intellify. Jalaj enjoys experimenting with new strategies. His posts are fantastic for businesses seeking innovative development ideas. Discover practical insights from his engaging content.

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