Month: February 2023

Augmented Reality has been increasingly acquiring limelight in recent years, and one industry that has been constantly quick to adopt this newly emerging technology is ADVERTISING. AR has been used in a variety of innovative and engaging ways to create more interactive and productive advertising experiences for consumers.

 

In this very particular Blog, we will explore how Augmented Reality (AR) is used in the advertising industry:

1. Product Visualization
   AR helps the Brands and Businesses to Present their Products/Services with such Immersive Experiences. For any consumers/customers, product visualization is the key to build trust and get engaged with the Product Experience. AR delivers this experience very accurately.
2. Realistic Interaction
   AR can be used to give consumers/customers a more Realistic and Interactive view of Products and Services. Allowing Consumers to see How a product looks and behaves in the real world! For example, a furniture company can use AR to allow customers to see how a piece of furniture will look in their home/office.
3. Gamification
   AR can be used to create Engaging and Immersive Games that are Collaborated to a Brand or Businesses regarding their Product & Services. For example, a car company can use AR to create a racing game that allows users to experience the car’s speed and controls through an AR setup gaming solution.
4. Location-Based AR Advertisement
   AR can be used to create Location-based marketing and advertising campaigns which helps to target a specific area with specific consumers. For example, a restaurant can use AR to create an interactive advertisement that shows the restaurant’s menu and special offers when passed nearby.
5. Product Try-On
   AR can be used to create Virtual Product Try-on experiences, allowing customers to Try- on all the products physically like Clothing/Apparels, Makeup, or any such Accessories without physically being in a Store. Product Try-on lets the consumers try all the products before they can purchase one. This automatically reduces the returns and size issues.

The Intellify strongly believes Augmented Reality can be used widely with a scope to tell a Brand’s Story in a more engaging and interactive way. Any Business/Brands can adopt AR to create an interactive experience that allows users to learn more about their company’s history, values, mission, and deliverables.

 

To conclude this blog post, Augmented Reality has many branches of solutions in the Advertising Industry, from Product Visualization to Location-based advertising and Product Try-on experiences. As AR technology continues to evolve, Intellify as one of the best AR Solution Providers engages in creating and developing even more innovative uses of AR in advertising and other industries in the future.

Augmented Reality is an emerging technology with the potential to transform many industries, from healthcare and education to entertainment and retail. As AR continues to grow in demand and adoption, many qualified freshers and aspirants are wondering if there is a valid career path in this field!

We will explore here in this Blog the different Career Opportunities catered by the most in-demand technology Augmented Reality with the Skills and Qualifications required to pursue them.

What are the Career Opportunities in Augmented Reality (AR)?

1. AR Engineer

   AR Engineers are responsible for designing and building the Hardware that enables Augmented Reality experiences. They may work on developing new sensors, cameras, and other hardware components that can be used in AR applications.
   Skills & Qualification: Knowledge of hardware design and engineering principles, as well as experience with sensors, cameras, and other hardware components.

2. AR Designer

   AR Designers are responsible for creating the Visual Elements of Augmented Reality experiences. They use tools such as Adobe Photoshop and Sketch to design Virtual Objects that can be used to teleport onto the virtual world. They may also be responsible for designing the user interface and user experience of AR applications.
   Skills & Qualification: Experience in user interface and user experience design, as well as proficiency in design tools such as Adobe Photoshop and Sketch.

3. AR Developer

   AR Developers are responsible for creating the Software that enables Augmented Reality experiences. They use programming languages such as C++, Java, and Unity to develop applications that can overlay virtual objects onto the real world.
   Skills & Qualification: Knowledge of programming languages such as Unity, C++, and Java, as well as experience in software development and AR SDKs.

4. AR Project Manager

   AR Project Managers are responsible for overseeing the development and implementation of Augmented Reality projects. They work with developers, designers, and engineers to ensure that projects are completed on time and within budget.
   Skills & Qualification: Project management experience, as well as knowledge of AR development and implementation processes.

5. AR Marketing Specialist

   AR Marketing Specialists are responsible for developing and implementing marketing campaigns that incorporate Augmented Reality. They may work on creating AR-based advertising campaigns or developing AR-based product demonstrations.
   Skills & Qualification: Experience in marketing and advertising, as well as knowledge of AR-based marketing techniques.

To pursue a career in Augmented Reality, it’s important to have a strong passion to create and develop something with a very strong and robust foundation to cater a unique and immersive experience to consumers. At The Intellify, we help and recruit vibrant and passionate aspirants to get their hands in AR Designing and Development.

In conclusion, The Intellify being one of the most top rated Augmented Reality Solution provider agencies offers a variety of Career Opportunities as listed above for those with the right skills and qualifications. As the technology continues to grow and evolve, there will be increasing demand for skilled professionals in this field.

What is METAVERSE?

METAVERSE refers to a shared Virtual Space, where users can interact amongst each other with virtual objects, gestures, and moves, in a three-dimensional environment.

What is a METAVERSE Shopping platform?

A METAVERSE shopping platform is a Virtual Environment, where users can shop for goods and services using their Avatars. These virtual platforms allow users to interact with virtual representations of real-world products, try them on, and purchase them without leaving the virtual environment.

As technology advances and the world becomes more interconnected, Augmented Reality and Virtual Reality are becoming increasingly popular. In the last couple of years, the concept of the “METAVERSE” has gained traction. We will discuss the development of METAVERSE Shopping platforms in the coming years, in this blog post.

How will METAVERSE shopping platforms develop in the future?

• Increased adoption of Virtual Reality (VR) and Augmented Reality (AR)
• Increase in the demand for virtual representations of products and services, as well as for the development of more intuitive and immersive shopping experiences.
• Blockchain technology offers several advantages for metaverse shopping platforms, including increased security, transparency, and the ability to create unique digital assets.
• METAVERSE will enable users to buy and sell virtual items within the virtual shopping space, creating a new economy for virtual goods and services.
• Personalization and customization
• Users will be able to create and customize their avatars, as well as customize the virtual environment to their liking, based on their preferences and previous shopping behaviors.
• Metaverse shopping platforms will become more social, allowing users to interact with each other and with virtual representations of real-world products.
• METAVERSE will create a more immersive shopping experience, as users will be able to get feedback from other users and see how products look on different avatars.
• Increased collaboration between retailers and developers

In conclusion, METAVERSE shopping platforms will continue to develop in the coming years, offering users more elevating immersive and personalized shopping experiences.

There is no second thought for an instance regarding the growth of immersive technologies in recent periods. Based on few studies and statistical claims, Augmented Reality and Virtual Reality markets are growing and are expected to surpass USD 1,247.2 billion by 2030.

As the above data claims, more number of brands and businesses are allowing AR and VR for marketing purposes. In this blog, The Intellify wants to exhibit on how Virtual Reality can be at the forefront of industrial marketing. And to get a better clarity, let us take a few industrial tours here where Virtual Reality has brought significant changes in the world of Industrial Marketing.

How VR is driving successful Marketing Runs in these listed Industries?

Tourism and Travel

The tourism and travel industry has gained momentum again in the last couple of years since the pandemic. Now, travel companies in this industry are finding new methods to reach and attract people to the locations as they know the same has been difficult to do with the usual old ways since the pandemic. And what else can be best then VIRTUAL REALITY immersive touring experience! Travel Agencies are now providing an immersive 360-degree virtual experience of the location and amenities to excite and attract their customers. They could even provide VR-based demonstrations of the local places and activities and transport people anywhere.

Manufacturing Industry

Manufacturers these days use Immersive technology like VR to make their products uniquely reach customers. From heavy products to simple packaging materials, the companies in this sector have found a way in incorporating VR into their products, making their customers learn & experience about the product journey as well as elevates the brand recognition.

Gaming Industry

Companies use Virtual Reality technology to the extreme to enable their Customers to visualize their favorite Game Actions, Environments, Moves, and Characters in a real environment and even custom change the look and feel according to their choice, thereby building confidence in their game within purchases. A real Virtual Studio to understand Game and Play Games with all enthusiasm, is what VR in Gaming defines.

There are many more Industries getting benefited with Virtual Reality like Education Industry, Automobile, Events and Exhibitions and few more…

It is proven that VR has been at the forefront of Industrial Marketing since the last couple of years and will do wonders in near future. So, why not consume it correctly now? And id you are planning to, why not The Intellify? We are excited to connect and understand your objective behind VR adoption for your Industrial Marketing.

For those who don’t know much about the metaverse, it is a virtual space where people can interact with each other in their chosen and preferred avatars, and buy and even sell things. In this way, the metaverse brings new opportunities for marketers in all sectors. And the continuous rise in the usage of AR and VR also gives us high hopes for marketing in this space. For Digital Transformers like The Intellify, METAVERSE is a single platform, a virtual showroom presenting and exhibiting Augmented and Virtual Reality Solutions for all Businesses and Sectors.

Redefining the Marketing and Promotional Strategies by 360° is what METAVERSE is all about. Lets witness some of the different ways on how METAVERSE is complementing Marketing and Promotional run.

Building Relatable Assets

In the metaverse, you can create digital avatars, step into the virtual world, and interact with others and various digital products of brands. And many brands now create avatars and experiences in line with their audience to provide them with immersive experiences. The Brands and Businesses main focus now is to target the Gen-Z audience and Serve their need of the moment.

Elevated Gaming Experience

Gaming in the metaverse is another marketing strategy adopted by Brands. Speaking of which, by making Gaming Experience a part of METAVERSE half job is already made. This drives the new generation to try and walk-in the products and services exhibited respectively. Which also creates awareness of Brands products in a fun and engaging way.

Virtual Marketing Events & Shows

Metaverse opens new ways of connectivity for humans through live events. Performances, tournaments, or even new product launches can be done virtually through metaverse, known as MILE or Massive Interactive Live Events.

METAVERSE indeed is the Future

Metaverse marketing is in its early stage and yet brands are getting huge returns from this marketing landscape. We would recommend you to experiment with this new marketing strategy with Team Intellify and see if it aids in driving revenue and brand awareness for both of us..

Summary
This blog explores the role of Augmented Reality (AR) in enhancing safety measures within industrial settings. It highlights how AR can provide real-time data, identify potential hazards, and offer proactive solutions to prevent accidents. By integrating AR into safety protocols, companies can improve worker protection, ensure compliance, and stay ahead of emerging safety trends.