AR - VR

Instagram, Facebook or Snapchat – Which AR Filter would engage you more?

By Shravan Rajpurohit

April 27, 2021

Augmented Reality Filters for Facebook and Instagram, and the same familiar as Snap Lenses for Snapchat are now being used excessively and creatively by brands and businesses around the world to drive brand awareness and better engage their audience with shareable interactive and fun engaging activities and experiences.

Snapchat Lenses or Instagram and Facebook Filters share very similar marketing tools. However, the engagement levels at all different platforms are different in their ways. That’s how there are different AR experiences created.

Now, the differences between Instagram Filters, Facebook Filters and Snap Lenses can be majorly measured with these parameters

• What are the concepts behind the idea of Filter creation?
• How do they function?
• Global/Local reach
• Rate of Engagement
• Unique Features

8 Comparisons & Differences listed between Instagram, Facebook and Snapchat AR Filters:

1. Instagram Filters and Snap Lenses are dedicated mainly to clicking and sharing selfies and pictures with various avatars and face filters, while AR Filters for Facebook majorly focus on Brand Promotion and recent entertainment or political updates.
2. Instagram and Facebook Filters stories can stay longer in the Archive or as a Saved Post, while Snap Lenses stories just hold up for 24 hours.
3. Snap Lenses and Facebook Filters are more photograph-driven, while Instagram Filters are more based on Hashtag engagements.
4. Instagram and Facebook Filters may be excellent choices in case you’re looking to target users from several countries at once, while Snap Lenses may be more driven with nailing beautiful photographs with sharing to limited friends and followers.
5. The engagement rate of Instagram Filter measured is 1.60%, Facebook is 0.09%, while Snap Lenses gets the highest driven engagement with 6 Billion Views on a single post on an average.
6. Considering their popularity, Instagram and Facebook Filters can be measured with the highest engagement with its live video streaming feature, while Snap Lenses lags with no such accesses.
7. Instagram and Facebook Filters posts/stories can add value to the entire community, while Snap Lenses posts/stories are limited to friends and followers.
8. Coming to look and feel, Snap Lenses are less professional compared to Instagram and Facebook Filter designs because 60-65% of Snapchat users are between 18- 34 years of age group.
   The Intellify, as an Augmented Reality Filter creator makes sure to deliver the best, valuable, fun, engaging, interactive and entertaining filters to clients and their end-customers. Let’s celebrate life and events by sharing and being a part of such a unique and fun digital acceleration.

Conclusion

In today’s digital landscape, Augmented Reality filters are transforming the way brands engage with their audiences across platforms like Instagram, Facebook, and Snapchat.

By understanding the unique characteristics and engagement potential of each platform, businesses can craft more effective marketing strategies that resonate with their target demographics. As AR technology continues to evolve, the opportunities for creativity and connection are limitless.

At The Intellify, we are committed to helping brands harness the power of AR filters to create memorable, shareable experiences that drive engagement and foster community. Contact us today to explore how we can elevate your brand through innovative AR solutions!

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Written By,

Shravan Rajpurohit

Written By, Shravan Rajpurohit

Shravan Rajpurohit is the Co-Founder & CEO of The Intellify, a leading Custom Software Development company that empowers startups, product development teams, and Fortune 500 companies. With over 10 years of experience in marketing, sales, and customer success, Shravan has been driving digital innovation since 2018, leading a team of 50+ creative professionals. His mission is to bridge the gap between business ideas and reality through advanced tech solutions, aiming to make The Intellify a global leader. He focuses on delivering excellence, solving real-world problems, and pushing the limits of digital transformation.