Month: August 2020

WebAR – For Your Ecommerce Business

Posted on by Shravan Rajpurohit

August 30, 2020

WebAR in simple words, refers to
Web Based Augmented Reality, which allows you to experience AR (Augmented Reality) via your smartphone browser
without any need of downloading an AR application.

What you need for WebAR as a user?

Here the user won’t need any application to download in the device. They just have to
open the custom URL
provided for the specific website. A custom URL that opens in an iOS and Android device browsers, asks for camera permission and you allowing the same, the integration
delivers AR content
in the live environment of the user.

WebAR is generally a
Plug and Play solution
for your Ecommerce sites. WordPress, Shopify, Woo-commerce, Magento and
other top custom technologies
are easily configured with WebAR solution. Here, any brands having their own sites made on above technologies, can easily get configured with WebAR and allow their user to have more simpler and easy accessible platform for their shopping experience.

Ecommerce sites with making most of WebAR

The Intellify, has well established its expertise with WebAR into Ecommerce business.  Augmented Reality for E-commerce  is the link you can follow and get to know a basic idea on how your WebAR platform would look like if configured with Ecommerce.

With the help of ARKit and ARCore SDK, WebAR is integrated into Ecommerce sites. Here the brands need to have their own developed Ecommerce sites, which later AR developers can get access to and transform it into a successful WebAR platform. This WebAR solution is a Web Enabled Augmented Reality solution, which helps user with an easy access to their shopping habit.

For instance, during this pandemic situation users are not ready to visit the physical showroom and try out products and shop. Here brands might come up with WebAR as a blessing for customers, where they being at their own home or safe place can browse n-number of products, try it on and shop it. This all will be experienced at just one URL sharing.

  • Users will be accessed with a feature, which will allow them to view and spin the products in 360°
  • Users can try the products out anywhere, anytime. Where no addition mobile application has to be downloaded. Just one browser click and you are ready to go.
  • Brands will experience Increase in conversion with Virtual showroom. This might also help more customer engagement with interactive experience.

If one has Safari browser that supports iOS and Google Chrome that supports Android, you are ready to go and experience WebAR. A brilliant interactive and smart WebAR solution for Ecommerce is waiting for you.

How 3D Modeling transforms your idea into artistic reality?

Posted on by Darshak Doshi

August 26, 2020

You want your ideas to take a beautiful creative and artistic turn? Yes, you are right. 3D Modeling is the solution you looking for. 3D Modeling is a one stop solution for transforming all your ideas into artistic reality.

3D Modeling generally brings up the technical process in computer graphics for producing and creating a 3D digital representation of any object or subject.

Why 3D Modeling is an essential part of digital architecture?

  • A creative dimensional image or video speaks a thousand words
  • Easily accessed and worked on re-modeling and corrections
  • Creates impact on branding and promotional activities
  • Offers realistic, easy and quick functionalities
  • Avails with fewer instructions and minus language barriers

The Intellify, modelers knows well how to derive best from your ideas provided into an artistic reality. 3D Modeling produces digital image and videos making it an essential process for character animation and special effects.

3D Modeling in AR (Augmented Reality)

Adding 3d Models to your Augmented Reality experience, makes it even more visually satisfying scene to watch. You can turn any spheres, any objects and any images into rotating 3D view. With the help of 3D Modeling, AR is able to display the images, objects and characters into an animated immersive visual.

3D Modeling in VR (Virtual Reality)

Virtual Reality models are created using 3D Modeling, tools that creates the object 3D geometries. Features like painting, texturing, mapping, etc., done directly on 3D Modeling helps Virtual Reality to look more engaging and interactive with precise pointers.

Creative heads here at The Intellify, are experts and experienced in 3D Modeling various features and functionalities like – 3D Characters, Rigging and Animation, 3D Product Modeling and Architecture, 3D Environment and Props, Photogrammetry and Simulation and Motion graphics and Animated videos.

The Intellify is ready to create and deliver your ideas with extra-ordinary 3D Modeling artistic visual, For that just Click Here.

WebAR – The Game Changing Technology

Posted on by Jalaj Shah

August 22, 2020

WebAR is only accessible so far on iOS and Android device browsers. WebAR refers to Web Enabled Augmented Reality, which allows users to experience AR through browsers of their smart phones. For WebAR, user don’t have to install any extra AR mobile application.

WebAR offers limited functionality compared to an app-based Augmented Reality, but it already includes simple animations, videos and a certain degree of interactivity. Also it supports image target detection.

WebAR is coming up with A-Frame, which enables the creation of 3D assets and environments using a web framework that looks similar to HTML. A-Frame and other applications are supported by 8th Wall, which is currently the leading SLAM tracking SDK for WebAR. With the arrival of 8th Wall, WebAR will be experienced via all mobile device browsers with no limitations. As it’s expensive, every developers are not prone to choose the same. And hence they chose to integrate AR experience directly on the developed or existing brand sites.

WebAR benefits customers with 2 major points, i.e. 1) It allows immersive experience to your customers with a simple URL link access for the particular services and products offered. And 2) Allows customers to personalise their experience with no language and mobile application feature learning barriers.

The Intellify, is successfully implementing and experimenting WebAR solution for different verticals of business, wherein Ecommerce in the lead. Here the brands can configure WebAR in their own developed sites and users are ready to use it with minimal barrier using their iOS and Android device browsers.

4 major reasons why brands should implement WebAR?

 

  • It comes with Low Maintenance Creation
  • Customers are accessed to a Frictionless Experience
  • Super charged reach. As it can be accessed by every customer having iOS and Android smartphones
  • WebAR provides Cross-Platform solution

 

Are you planning to see how WebAR might bring more customer engagement to your brand? Let’s catch-up on a quick chat, and allow us to make a difference for you.

Instagram AR Filter

Posted on by Shravan Rajpurohit

06 Aug 2020

Stories on Instagram lets you express yourself in the moment and connect with friends, and AR adds rich, interactive and dynamic layers to those experiences. Instagram AR Filters lets creators and artist make custom effects to share and enable more vibrant forms of digital expressions.

Capturing standard pictures, now is a boring idea to think of. Here comes the Spark AR Studio, that lets Instagram user to create their own various Instagram AR Filters and communicate and engage with their audience.

Electronic brands like Mivi, Boats, Baults, Samsung, Dolby, etc. Fashion brands like Flipkart, Nykaa, Myntra, etc. Beauty and Make-up brands like Lakme, The Body Shop, Beardo, Himalayas, etc. Entertainment Industries like Bollywood, Hollywood, Web Series, etc. They all are actively using Instagram AR Filters as a platform to endorse, promote, advertise and market their upcoming and newly launching products, shows and services.

The Intellify, creates and designs interactive and fun layers of AR Filters using Spark AR Studio. These Filter’s launch, helps to target massive audience to have fun interaction with friends and creative engaging posts on one’s account. Intellify has created more than 30 filters like Cano Water Filter, Independence Day Filter, Shoe 3D Model Filter, T-shirt 3D Model Filter, 2020 Destination Filter, etc.

Instagram AR Filters come with various categories like Selfies, Appearances, Camera style, Color and Light, Funny, Love, Weird and Scary, Moods, Games, Events, Surroundings, Fandom, Causes, etc.  Whenever the creator proceeds with publishing the effect, they are asked to choose any four of the categories mentioned above, their effect would be titled in Spark AR Studio.

Making most of AR Filters:

 

  • It is a fun way to take selfies and pictures with AR Filters and share it or post it on your Instagram profile with friends
  • It is a great way to showcase a new beauty line by telling users “test” how the make-up product looks on them
  • AR Filters are a good way to interact with audience and boost brand and product engagement

 

Bring your ideas into creative platform. Make your Social Media interactions with friends more interactive, engaging and fun.

Augmented Reality Door to New Exciting Virtual World

Posted on by Darshak Doshi

What is Augmented Reality?

‘AR’ stands for Augmented Reality which offers a real-world interactive, informative and fun environment through a delightful AR application. With the arrival of AR Portals, users can experience a virtual world by transporting themselves to another dimension through a device, where a door or a window is played as a portal to walk in.

Introduction to AR Portals

AR Portal allows a walk into another world in Augmented Reality. With 3D Modelling and Animation virtual object is produced, which makes it an essential process for characters and environment animation and special effects. Also, AR Portal can be made up of either an array of 360° videos and images.

With ARKit and ARCore SDKs, users on Android and iOS can get the opportunity to experience this different and new virtual world.

Applications of AR Portals

Here, The Intellify has successfully developed this AR Portal for Travel and Tourism, Real Estate, UI UX Design and Virtual Shopping to name a few. To be specific, this portal allows users to scan any surface area near them that augments a door and one can walk through to experience the world at the other side of the door. For a user who is at home and feels like taking a tour of the Taj Mahal situated in Agra, India. He/she will be able to scan any plane surface near their current location, which will let them see a Virtual Door in the real world and walk into that to get a virtual tour of the Taj Mahal. Here the user will be able to walk through the virtual Taj Mahal environment created. Isn’t it fascinating to be at home and take a virtual tour of the desired location?

User Experience with AR Portals

AR Portals generally command users to walk through the door and experience a different world, but we here for the first time have implemented Joystick too on the portal. This initiation we made was considering the benefits of Handicaps and Old Age users. For them, to sit at one place, scan the surface near them and with the help of Joystick they can move in to the environment and experience a virtual new world in there.

Making most of AR Portals

  • One can Virtually Travel to places they have never been to before
  • Recreates old school informative videos and images to complete new virtual experience
  • Orders can be placed for shopping just with a scanning and Virtual Tour with virtual try-on
  • No multiple device hindrances

How fun this AR Portal can be, is the next level of imagination one can think of. Please feel free to drop in your thoughts and contact us to check a few applications and implement them.

Conclusion

Augmented Reality app development is redefining how we interact with the world around us, and AR Portals are at the forefront of this exciting transformation. By seamlessly blending the virtual and physical realms, AR Portals allow users to explore new environments, embark on virtual tours, and even shop in innovative ways all from the comfort of their own homes. With features like joystick navigation, these portals ensure inclusivity for users of all ages and abilities.

contact us

At The Intellify, we are passionate about harnessing the power of AR to create immersive experiences that captivate and engage. If you’re intrigued by the potential of AR Portals and want to explore how this technology can elevate your projects, contact us today. Together, we can unlock new realities and take your ideas to the next level!

Facebook AR Filter with Spark AR

Posted on by Jalaj Shah

Summary
Spark AR, formerly known as Facebook Camera Effects, has revolutionized social media with its immersive AR filters. Brands like Flipkart, Samsung, and Cadbury are utilizing Facebook AR filters for promotional campaigns, allowing users to interact with products in an engaging way. These filters not only enhance brand awareness but also provide a fun, interactive experience for users. Facebook AR filters offer dynamic features like hand and body movement overlays, touch gestures, and creative customizations. In collaboration with The Intellify, over 30 unique AR filters have been created to elevate brand engagement.

Facebook AR Filters and Spark AR

Facebook’s foray into augmented reality with Spark AR has transformed social media marketing. As brands increasingly use AR filters for promotion, Spark AR enables highly engaging and interactive experiences. It allows users to interact with products and services in a playful way, enhancing brand visibility.

From face masks to complex hand movements and realistic interactions, Spark AR takes self-expression to the next level. This blog will delve into the power of Facebook AR filters and how businesses leverage them for effective brand promotion.

Facebook arrived in the AR game popularly known as Camera Effects. Which later got renamed Spark AR and got expanded thereafter. As official Spark AR partners, Facebook is building immersive, interactive and highly engaging Facebook AR experience.

What is Spark AR and How Does it Work?

Facebook arrived in the AR game popularly known as Camera Effects, which later got renamed Spark AR and expanded thereafter. As official Spark AR partners, Facebook is building immersive, interactive, and highly engaging Facebook AR experiences.

Facebook AR Filters are more inclined for the commercial benefits to spread the brand awareness. Brands like Flipkart, Samsung, Subway, Cadbury, Discovery, etc. actively endorse and promote their products and channels using Facebook AR Filter. They give their users a chance to interact with their products and services in an entertaining way, by making a digital presence using AR Filters on this Social Media platforms.

To take self-expression to a whole new level in Facebook camera effects, Spark AR helps with responsive and interactive AR experiences that go beyond face masks and filters. Facebook AR Filters now,

  • Creates head turning experience by using best tools to produce more accurate interactions and realistic effects
  • Overlays your hand and body movements, and use touch gestures that let users manipulate and interact with what they see

See Also: Augmented Reality App Development Guide

Why Brands Use Facebook AR Filters for Marketing?

Facebook AR filters are an essential tool for brands looking to enhance their digital marketing efforts and engage with users in a fun, interactive way. Here’s why brands are investing in Spark AR:

  • Commercial Benefits:
    Facebook AR filters are used to spread brand awareness, giving brands like Samsung, Cadbury, and Flipkart the ability to engage users with immersive content and promote products innovatively.
  • Immersive User Experience:
    These filters provide interactive experiences, allowing users to manipulate their environment through hand gestures and body movements, creating a dynamic user experience.
  • Effective Marketing Metrics:
    Facebook AR filters work on three key metrics: impressions, captures, and Shares, which allow brands to measure the effectiveness of their campaigns and increase user participation.

How Users Can Share Facebook AR Filters?

One of the best features of Facebook AR filters is how easily users can share their experiences, helping brands expand their digital reach. Users can share their favorite filters in a variety of ways:

  • Create a Post: Share the filter directly on their profile.
  • Create a Story: Add the filter to their story and share it in groups for more exposure.
  • Send in Messenger: Send the filter to friends for a more personal touch.
  • Save to Camera Roll or Device: Save the filter to their device and share it across other platforms.

Facebook AR Filters come with a bonus ability to add doodle or text on your filter before it is shared or posted.

Key Benefits of Facebook AR Filters for Brand Promotion

Facebook AR filters offer brands unique benefits for digital marketing and promotion:

  • Brand Awareness: AR filters increase visibility by allowing users to interact with branded content and share it with others.
  • Enhanced Engagement: Filters encourage users to interact with products and share their experiences, creating buzz around the brand.
  • Mobile-Only Experience: Facebook AR filters are optimized for mobile, expanding brands’ ability to reach audiences on the go.

How Facebook AR Filters Drive Business Results

Facebook AR filters are designed to drive business results by enhancing user engagement and increasing interaction with branded content. These filters are tracked through three primary metrics:

  • Impressions: The number of times a filter is viewed.
  • Captures: The number of times users take a photo or video using the filter.
  • Shares: How often users share the filter with their network.

With the ability to boost engagement and encourage organic sharing, Facebook AR filters help businesses strengthen their digital presence and connect with users in meaningful ways.

Conclusion

Facebook AR filters, powered by Spark AR, are an essential tool for brands looking to expand their digital presence. With features like interactive filters, hand gestures, and realistic effects, businesses can create immersive experiences for their audience. The Intellify’s expertise in creating custom filters has helped brands engage users in innovative ways.

Facebook AR filters, with their shareable and customizable features, are reshaping digital marketing. Ready to engage with your favorite brands and try out the latest filters? Contact us today to start exploring these fun, interactive experiences and bring your brand to life with AR technology!

Virtual Reality for Education

Posted on by Shravan Rajpurohit

11 Aug 2020

Virtual Reality is an experience that helps users to interact within an artificial 3D environment using special digital devices. Using devices like Oculus Rift, HTC Vive, Google Cardboard to name a few, user can take a tour of the artificially developed environment which gives the real world feeling. This has a great impact on Educational, Tourism and Entertainment industries. And the best advantage is, all this digitally developed real world environment can be experienced inside the closed room.

Most people have known and have heard of VR, but many of them are not aware of how it works in Learning and Education. Here we are trying to enlighten you on same.

How Virtual Reality Learning a boon to Education?

VR helps to experience different destinations and situations across the world without ever having to leave the environment one is in. VR refers to interactive content i.e., images and videos which allows the students and teachers to explore the entire 360 degrees of the chosen/selected scene.

Virtual Reality has the potential to greatly enhance collaboration between teachers and students, both in distant learnings and also in classroom based teachings. The research and statistics shows that VR simulations increase student motivation and improves collaboration and knowledge construction.

Virtual Reality Capabilities

One of the type of Virtual Reality known as 360VR is most commonly used in Education to teach students about the world around them. It has the unique ability to inspire and engage students in a powerful way. This way VR can open a whole new world of possibilities of fun and interactive classroom sessions.

The Intellify, here thoroughly practices creating 3D Models and Animations of real world locations/scenes/environment using software’s like 3Ds Max, Maya and Blender, which then integrates them into the Virtual Reality system. This helps students to have a life size virtual experience in the real environment of closed classroom, multiplying fun and interactive learnings.

Making most of it.

Virtual Reality improves education by providing students with memorable and immersive experience that would otherwise not be possible. And the best part is, it can all take place inside the classroom.

  • Students learn better through experience
  • VR has ability to inspire
  • VR sparks the imagination and encourages creative thinking
  • VR in education promotes peer interaction
  • VR engages students and teachers
  • VR provides realistic travel experience
  • VR in classroom is inclusive
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