Month: October 2020

How Virtual Reality is changing the future of Ecommerce

Posted on by Darshak Doshi

October 21, 2020

Virtual Reality is driving the Ecommerce industry into a wide horizon. These days people of all average age love to shop online from different brand stores or e-stores. Buying products online, have become more of a luxury than necessity. But with emerging Virtual Reality technology, this experience delivers more engaging and interactive shopping tour.

From past few years Ecommerce industry is rising at an alarming rate across the world. And now with new technologies like AR and VR, the Ecommerce industry is constantly evolving and expecting to thrive in approaching years. Virtual Reality now is very well-known as a technology that creates and delivers an immersive live experiences.

How Virtual Reality can be beneficial to Ecommerce?

 

  1. E-stores can easily be depicted as a physical set-up, with VR this dream will be a reality for you. You can experience and try-on products in a virtual Ecommerce set-up just with an access to smart mobile device and gears required.
  2. With engaging and interactive live virtual experience to try-on products before purchases, lets customers to stick-by the respective brand virtual E-store for longer.
  3. Offers competitive advantage. The brands who create and adopts Virtual Reality for their E-store will definitely get more customers conversions as they provide more engaging shopping experience to their customers.

 

Virtual Reality innovations are applied in the Ecommerce industry to guarantee seamless shopping experience. is one of the demo that we i.e; The Intellify has created to show how the Virtual Reality Ecommerce will look for your brand E-store.

VR technology might come in handy to provide users with a realistic shopping experience. The main reason why people prefer physical stores to online one’s is an ability to try-on clothes whether they fit the look or not. But with Virtual Reality, now people will be allowed to try-on the products just being in their own comfort premises, specifically post Covid-19 where staying safe is the foremost priority. And hence, Virtual Reality is the new shopping trend.

Are you willing to increase your conversions on brand stores? The Intellify, will be happily investing our creative development for your idea by creating Virtual Reality solution for your shopping stores.

How Augmented Reality is shaping the Retail Industry?

Posted on by Darshak Doshi

October 17, 2020

Augmented Reality allows customers to play with retailer’s products and see how they would look and fit on them or in their desired environment (home or office premises). More than 65% of retail brands are already planning-in to use AR (Augmented Reality) in coming years. AR Retail experience allows customers to immersively engage with the retail products. More the customers interact with the products, better ways retailers can personalize the customers AR shopping experience.

Immersive technologies like Augmented Reality and Virtual Reality make Retail industry engaging and free to experience. With the help of AR, customers can place and try-on products on their body or in the environment. For Instance, AR allows customers to see how the product would look and fit in a room or on themselves. Making improved and personalised AR experience for their customers, top retailers can experience increase in conversions.

Customers expectations from Augmented Reality in Retail

  • Customers expects engagements and they want their retailers to know who they are and what they want.
  • Customers expects to have first-hand experience of the product they are willing to purchase with AR technology involved.

Retailers return on their investment made in indulging AR with their retail portals –

  • Around 70% of customers now started getting involved in shopping only because of, AR.
  • 60% of customers choose retail stores providing AR experiences. This led in increase of customers conversions.

The Intellify, gets a credit here in making maximum of AR solutions for retailers and brands in helping out increasing their customer conversion percentage with best of AR applications. https://youtu.be/yQlyI766OF4 is one amongst many other solutions that we i.e; The Intellify has efficiently and creatively worked on. We can always connect and catch-up over a call or a chat to showcase more of our similar works created and to create one for your retail products and sites.

How can retailers serve personalised retail shopping experience with AR to their customers?

  • Discover, what customers might expect out of Augmented Reality with the products you have.
  • Provide a higher level of engaging, interactive and fun-filled AR shopping experience
  • Customize and personalize, the shopping experience to better customer engagement with AR

With AR indulging in Retail Industry, customers can now engage with more products on their mobile devices and mobile web browsers with just a good quality of device cameras and right applications installed. And also Retailers gets an advantage to offer a numerous number of virtual products in their physical store, online applications and retail websites without having to have any inventory in hand.

Let’s get involved in this new digital generation of Augmented Reality and explore the opportunities and benefits one can draw from virtual experiences in almost every areas.

How can AR Filters help Brands in Marketing?

Posted on by Shravan Rajpurohit

October 05, 2020

If you are the one who has lately used Instagram, Facebook and Snapchat filters, then you are already into the AR Filter era. These AR Filters are not just for fun sake but also plays a vital role in the marketing, advertising and in promoting the brands products and services in a unique engaging and interactive way.

Well many brands struggle up and feel challenging to come up with some unique and creative ideas to place their brand experience on AR Filters for their customers, here The Intellify is at your rescue to help with our creative heads efforts collaborating with your excellent product launch strategies and timelines.

Are people aware of the filters they use? What is AR Filter?

AR Filters enhances what your camera sees with a computer generated graphics or sounds. People use them just for fun. But does the story and motive of AR Filter ends there? No.

There are AR Filters used as a primary marketing tool in this new Digital Era, How? Let’s see –

  1. It’s a new way to showcase a new beauty product, fashion accessories and appliances by telling people ‘try it’ how these products look on them and how it suits in their environment – Increases Brands and their Products awareness
  2. With trying out the AR Filters, people get an option to share and tag the same with their friends and families then and there itself, this enhances the brand engagement – Increases Engagement
  3. People using and trying out AR Filters created by and for brands to market their products, gets a clear and trusted visibility on how the product shall look on them in their preferred environment just with a one-click of app cameras – helps brands to stand out

How brands categorise AR Filters to market their products, services and events?

Brands do come up with their own choice of marketing strategies, and we all know how important is to advertise and market a product or services or events a brand/organisation come up with. So here are few ways how brands can market with the help of AR Filter, or also we can frame it, How AR Filter is helping brands in marketing?

  • Character Specifications
  • Games & Plays
  • Virtual objects
  • ‘Try-on’ products

Keen to market your products, services and events through AR Filters?

The Intellify, is happy to put forward creative hands and collaborate with you.

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