Month: April 2021

Augmented Reality Filters for Facebook and Instagram, and the same familiar as Snap Lenses for Snapchat are now being used excessively and creatively by brands and businesses around the world to drive brand awareness and better engage their audience with shareable interactive and fun engaging activities and experiences.

Snapchat Lenses or Instagram and Facebook Filters share very similar marketing tools. However, the engagement levels at all different platforms are different in their ways. That’s how there are different AR experiences created.

Now, the differences between Instagram Filters, Facebook Filters and Snap Lenses can be majorly measured with these parameters

• What are the concepts behind the idea of Filter creation?
• How do they function?
• Global/Local reach
• Rate of Engagement
• Unique Features

8 Comparisons & Differences listed between Instagram, Facebook and Snapchat AR Filters:

1. Instagram Filters and Snap Lenses are dedicated mainly to clicking and sharing selfies and pictures with various avatars and face filters, while AR Filters for Facebook majorly focus on Brand Promotion and recent entertainment or political updates.
2. Instagram and Facebook Filters stories can stay longer in the Archive or as a Saved Post, while Snap Lenses stories just hold up for 24 hours.
3. Snap Lenses and Facebook Filters are more photograph-driven, while Instagram Filters are more based on Hashtag engagements.
4. Instagram and Facebook Filters may be excellent choices in case you’re looking to target users from several countries at once, while Snap Lenses may be more driven with nailing beautiful photographs with sharing to limited friends and followers.
5. The engagement rate of Instagram Filter measured is 1.60%, Facebook is 0.09%, while Snap Lenses gets the highest driven engagement with 6 Billion Views on a single post on an average.
6. Considering their popularity, Instagram and Facebook Filters can be measured with the highest engagement with its live video streaming feature, while Snap Lenses lags with no such accesses.
7. Instagram and Facebook Filters posts/stories can add value to the entire community, while Snap Lenses posts/stories are limited to friends and followers.
8. Coming to look and feel, Snap Lenses are less professional compared to Instagram and Facebook Filter designs because 60-65% of Snapchat users are between 18- 34 years of age group.
   The Intellify, as an Augmented Reality Filter creator makes sure to deliver the best, valuable, fun, engaging, interactive and entertaining filters to clients and their end-customers. Let’s celebrate life and events by sharing and being a part of such a unique and fun digital acceleration.

Conclusion

In today’s digital landscape, Augmented Reality filters are transforming the way brands engage with their audiences across platforms like Instagram, Facebook, and Snapchat.

By understanding the unique characteristics and engagement potential of each platform, businesses can craft more effective marketing strategies that resonate with their target demographics. As AR technology continues to evolve, the opportunities for creativity and connection are limitless.

At The Intellify, we are committed to helping brands harness the power of AR filters to create memorable, shareable experiences that drive engagement and foster community. Contact us today to explore how we can elevate your brand through innovative AR solutions!

Industry Analysts and Aspiring Tech entrepreneurs, say that “Augmented Reality will revolutionize the digital engagement of any business or brands in a shorter span of time”.

Rather than replacing humans with machines, Augmented Reality and Virtual Reality provides a new way to enhance the ways that machine and humans work together. AR/VR basically enhances and superimposes digital images and informations against the backdrop of the user’s real world.

Augmented Reality and Virtual Reality powerfully magnifies the value created by those capabilities. Specifically it improves how users visualize and therefore access all the new monitoring data, how they receive and follow AR/VR more than triples the likelihood of a successful needle stick on the first try and reduces the need for escalation by 45-50%.

Reasons why Digital Business should collaborate with AR/VR agencies?

 

• Innovative market promotional approach
• Bigger the audience, massive the traffic conversion
• Interactive and Engaging products or services – Customer engagement
• Give users access to information on the spot
• Attract and engages new users and customers
• Emerging technology is unique and noticeable
• Opportunities for personalization
• Interactivity maintains the retention of users and customers

 

Things to check-in with Budget on development of AR/VR solution

 

• The place (App Store or Play Store), where additional reality should appear
• The information (characters and environment designing, development and testing) that the user is supposed to get
• How (quality deliverance) you’re going to provide this experience

 

Challenges Digital Businesses might face in hiring AR/VR agencies

 

• Implementation Cost
• Technology and Skill gaps
• Resource scarcity and Competing priorities
• Cyber Security Challenges and Regulatory concerns

 

Augmented and Virtual Reality agencies do come-up with certain limitations and challenges in the process of ideation and development of the AR/VR solution for the clients. The Intellify practices a certain way of brainstorming and objective understanding, whenever clients comes up with a certain idea of AR/VR creations. We make sure team here takes good care of artistic approach and innovations in terms of pitching different environment creation.

A digital space becomes a commonplace for marketing, promoting and advertising strategies, small businesses are looking for new ways to blend-in and stand-out at the same time.

As the Virtual Reality and Augmented Reality has shown up a wide and easy accessibility, it has become more promising and challenging for brands and businesses to choose the novel agencies and deliver engaging and interactive experience. For brands and businesses not being there in the technology or any entertainment industries, AR/VR might be the right frame and source to market, promote and advertise their respective services or products.

What are the checklist to be ticked-in before choosing AR/VR agencies?

 

• Branch Specification (Core Expertise)
• Design and Development Experience
• Cultural Fit
• Track Record (Success and Failures)
• Commercial Terms

 

Why to choose Augmented Reality/Virtual Reality agencies for your Products/Services?

Encourage Change

Brands shall try to build a medium which will help them to get a hold on becoming a bridge between the customers and their desires. And AR/VR will be the right platform where users will be able to interact, try-on and engage with the products or solutions before they buy it out.

Successful Advertisement

It gets very easy for brands to make a digital presence with the help of AR/VR platforms. They get a window to showcase their products, giving their customers engagement and interactivity and understanding products and services before getting their hands on them.

Embraces Consistent Measurement

By getting ones hands on the different solutions which AR/VR agencies come-up with, brands and businesses can ask their customers and users to embrace the product and services try-ons before they get it in real. And the brands/businesses can have a track on how many times have been their customers trying to engage with their services and products.

Considering right thing for your Brands and Businesses, it’s important to balance creativity with right piece of knowledge and concept sharing for your customers. By thinking and processing through the selection of right Augmented Reality/Virtual Reality agency for your brand, it might turn out to be the right tool that can help your business stand-out.