Month: June 2025

Introduction

Large language models (LLMs) are impressive at generating text, but they often lack the latest information or the ability to act on data. Two emerging approaches aim to bridge these gaps: Retrieval-Augmented Generation (RAG) and Model Context Protocol (MCP). 

In simple terms, RAG outfits an AI with a “knowledge fetcher” that grabs relevant documents or data before answering a query. MCP is an open standard that lets the AI connect to tools and databases through a common interface, think of it as a “USB-C port for AI”. Each method has its strengths and ideal scenarios; in practice, they often complement each other.

RAG vs. MCP: Statistical Comparison

Market Size & Growth

Retrieval-Augmented Generation (RAG):

• The global market was estimated at $1.04 B in 2023, projected to reach $17 B by 2031, growing at a CAGR of 43.4% (2024–2031).
• In Asia Pacific alone, RAG generated $284.3 M in 2024 and is expected to hit $2.86 B by 2030, with an impressive 46.9% CAGR.

Model Context Protocol (MCP):

• As a protocol, MCP has no direct market valuation, but its ecosystem shows rapid adoption:
  • 5,000+ active MCP servers deployed as of May 2025.
  • Adoption by industry leaders: OpenAI (March 2025), Google DeepMind (April 2025), Microsoft, Replit, Sourcegraph, Block, Wix.

What is Retrieval-Augmented Generation (RAG)?

Retrieval-Augmented Generation (RAG) is an AI architecture that enhances a large language model (LLM) by retrieving relevant content from external sources before generating a response. Instead of relying solely on its pre-trained knowledge (which may be outdated), the model first searches a knowledge base or document store for information related to the user’s question.

It then incorporates that fresh context into the prompt to produce its answer. In other words, RAG enables the model to “look things up” in real-time. This process dramatically improves accuracy. As one RAG developer explained, RAG “actually understands what you’re asking” and provides “real answers, not hallucinations” by checking trusted sources first.

How Retrieval-Augmented Generation (RAG) Works: Retrieval Then Response

For example, imagine asking an AI: “What is our company’s travel reimbursement policy?” A RAG as a service-based assistant would query your HR documents or database, retrieve the relevant policy, and then base its answer on the exact text it found.
The result is a grounded, precise response.

Why RAG Improves Accuracy and Reduces Hallucinations

Traditional LLMs can generate fluent but incorrect information (“hallucinations”) because they rely on pre-trained knowledge. RAG solves this by grounding responses in real-time, trustworthy data, dramatically improving factual accuracy.

RAG in Real Life: How Companies Implement Retrieval-Augmented Generation

Companies like HubSpot have built tools around this idea. HubSpot’s open-source RAG Assistant searches internal developer documentation so engineers can quickly find accurate answers without wading through dozens of pages.

What is Model Context Protocol (MCP)?

Model Context Protocol (MCP) is a system that allows language models to maintain, access, and understand long-term context across user interactions. While traditional language models handle input on a session-by-session basis, MCP introduces a structured way to carry context forward, enabling continuity and personalised responses over time.

This means that instead of starting from scratch every time, an AI model equipped with MCP can remember key facts, preferences, or previous conversations, greatly enhancing usefulness, efficiency, and the sense of natural interaction.

How Model Context Protocol Works: Persistent Memory in AI

With MCP, language models can reference stored context (like user goals, past queries, or organisational data) when generating new responses. This persistent memory is securely managed, often stored in external context stores or embedded within user profiles.

The protocol outlines how the model queries, updates, and prioritises this context, ensuring relevant information is retrieved dynamically and used to enrich new prompts in real time.

Why MCP Improves Personalisation and User Experience

MCP enables a more fluid, personalised AI experience by reducing repetitive inputs and enabling intelligent follow-ups. For instance, a customer support chatbot using MCP can recognise returning users, recall prior issues, and respond with much more accuracy and relevance than a stateless system.

MCP in the Real World: Enterprise Use Cases and Adoption

Organisations implementing MCP-like systems benefit from improved efficiency, especially in knowledge-intensive environments like support, sales, education, or internal documentation.
Some advanced copilots and enterprise LLM platforms now offer MCP-compatible frameworks, allowing users to fine-tune how long-term context is stored, filtered, and applied securely.

Key Differences Between RAG and MCP

RAG and MCP both aim to enhance LLMs with external context, but they do so in very different ways. A quick contrast:

• Primary goal: RAG enriches an AI’s knowledge; MCP enables the AI to do things. In RAG, the focus is on feeding the model updated information, whereas MCP is about giving the model interfaces to tools.
• Workflow: With RAG, the pipeline is “retrieve relevant data → add to prompt → generate answer”. With MCP, the pipeline is “list available tools → LLM invokes a tool → tool executes and returns data → LLM continues”.
• Use cases: RAG shines in Q&A and search tasks (e.g. enterprise knowledge search), while MCP excels in task automation (e.g. creating tickets, updating records).
• Setup: RAG requires building and maintaining a vector search index, embedding pipeline, and chunked documents. MCP requires setting up MCP servers for each tool or data source and ensuring an LLM client is connected.
• Integration style: RAG integrates data by pulling it into the prompt. MCP integrates by letting the model call an API; it’s a standardised protocol for tool integration.
• Data freshness: RAG naturally pulls the latest facts at query time. MCP can use live data too, but its strength is in action (e.g., reading a live database or executing real-time tasks).

In practice, the two are often used together. As one expert put it, RAG and MCP “aren’t mutually exclusive”. The AI community increasingly sees them as complementary: use RAG when your model needs fresh data or references, and use MCP when it needs to integrate with software or perform actions.

RAG Advantages

RAG offers clear benefits that improve AI accuracy and trust:

• Up-to-date knowledge: RAG lets the model fetch fresh information at runtime. An LLM can retrieve the latest research papers, financial reports, or internal wiki pages and use that information to answer queries. This means the AI’s answers reflect current facts instead of outdated training data.
• Reduced hallucinations: By grounding responses in real data, RAG dramatically cuts hallucinations. A report noted that over 60% of LLM hallucinations are due to missing or outdated context. RAG mitigates this by anchoring answers in retrieved documents.
• Citations and trust: Many RAG systems can cite their sources. For example, Guru’s enterprise AI search uses RAG to answer employee questions and includes direct links to the original documents. This transparency boosts user trust and allows verification.
• Domain expertise: You can plug in specialised databases. In healthcare, for instance, RAG can “extract and synthesise relevant information from extensive medical databases, electronic health records, and research repositories”. In effect, RAG turns your private or proprietary data into an expert knowledge base.
• Proven accuracy: RAG has been shown to improve performance on hard tasks. In one medical study, a GPT-4 model using RAG answered pre-surgical assessment questions with 96.4% accuracy, significantly higher than human experts’ 86.6%. That’s the power of adding the right context.
• Modularity: You can update a RAG system by simply adding new docs or retraining the retriever. The underlying LLM can stay the same. This modularity scales well as your knowledge grows.

RAG Challenges

RAG is powerful, but it adds complexity:

• Infrastructure overhead: You need a vector database and an embedding pipeline. Data must be ingested, chunked, and indexed. Maintaining this system (ensuring the data is fresh, re-indexing updates) requires engineering effort.
• Latency: Every query involves a search step. Large indexes and similarity searches can introduce delays. For high-traffic applications, optimising performance is non-trivial.
• Tuning required: The retrieval step must be tuned carefully. If the LLM retrieves irrelevant or too much data, the answer can degrade. Choices like chunk size, the number of documents, and similarity thresholds need constant tweaking.
• Dependence on data quality: Garbage in, garbage out. If your knowledge base is incomplete or poorly organised, RAG won’t magically fix it. You still need good content curation.
• Limited agency: RAG enhances what the AI knows, but doesn’t let it interact. An LLM with RAG can answer “What is our sales target?” better, but it still can’t raise a purchase order or send an email on its own.

Despite these downsides, many organisations find the trade-offs worthwhile when accuracy and traceability are crucial. RAG’s extra engineering is the price paid for more reliable, context-rich AI answers.

MCP Advantages

MCP brings its own set of strengths:

• Standard integration: MCP provides a single, unified protocol for connecting to tools. Once you expose a service via MCP, any MCP-aware model can use it. This avoids building custom code for every new LLM integration. As one analysis notes, MCP acts as a “universal way for AI models to connect with different data sources”.
• Agentic capabilities: With MCP, your AI can act. It’s not limited to chatting; it can run workflows. For instance, an AI assistant could create a Jira ticket or check inventory by invoking the right MCP tools. This turns the LLM into an agentic collaborator.
• Dynamic discovery: An LLM host can list available MCP tools. That means you can add new capabilities on the fly. If you publish a new MCP server, your agents can see and use it without changing the model prompt.
• Security and control: MCP centralises how tools are accessed. You can enforce ACLs and authentication at the MCP layer. (For example, Claude Desktop’s MCP support asks the user to approve a tool on first use.) This can make it safer than ad-hoc API calls buried in prompts.
• Growing ecosystem: Already, many MCP servers exist, from Google Workspace connectors to CRM and dev tools. This open ecosystem means faster development: you can leverage existing servers (Box, Atlassian, etc.) rather than coding everything from scratch.
• Flexibility: Because MCP is open-source and vendor-neutral, you can switch AI models or providers without breaking integrations. Your tools speak MCP, and the AI speaks MCP; they decouple.

In short, MCP can significantly reduce the “glue code” needed to connect AIs to real-world systems. It turns multi-step integrations into standardised calls. Companies like Cloudflare and K2View are building platforms around MCP servers, enabling LLMs to manage projects, query databases, and more, all with just one protocol.

MCP Challenges

MCP is exciting but still new, so tread carefully:

• Security & permissions: Giving an LLM broad tool access is powerful but risky. Every MCP call can perform a real action, so permission management is crucial. For example, if a user approves a tool once, some clients may not prompt again, meaning a later malicious command could slip through silently. In practice, this demands strong safeguards (trusted hosts, encrypted channels, fine-grained permissions).
• Complex setup: Each data source or app still needs an MCP server wrapper. Until platforms provide “MCP out of the box,” developers must build or deploy these servers. It’s overhead on top of your application.
• Maturity: MCP tooling and best practices are still evolving. Debugging agentic workflows can be tricky. Enterprises adopting MCP today must be early adopters, ready for some growing pains.
• User experience: Interacting with MCP-enabled AI often means pop-up permissions or detailed configurations. Getting the balance between safety and usability (i.e., avoiding “click-fatigue”) is non-trivial.
• Scope limits: MCP excels at actions, but it doesn’t inherently solve knowledge retrieval. In many cases, you still pair it with RAG. For example, an AI agent might use RAG to understand a question and MCP to execute a task, doubling the complexity.

So far, companies piloting MCP-driven agents (like Claude) are cautious. They emphasise secure deployment of servers and proper user consent. As one security analysis warns, “permission management is critical,” and current SDKs may lack built-in support for that. In summary, MCP adds a layer of power and responsibility.

Use Cases Across Industries

Both RAG and MCP find practical homes in real businesses. Here are some examples:

• Healthcare: RAG can turn mountains of medical data into actionable knowledge. As one AI consulting firm notes, RAG acts like “an AI doctor’s assistant, or AI in Healthcare” capable of sifting through medical records and research in seconds. Research confirms it: a recent study showed a GPT-4+RAG system answered pre-op medical queries with 96.4% accuracy, far above typical human performance. Healthcare providers and insurtech firms are exploring these capabilities to improve diagnoses, triage patients, and keep up with rapidly changing medical guidelines. (The Intellify, for instance, lists “InsureTech & Healthcare” as a target sector for its AI solutions.)
• Finance: Financial analysts and advisors need the latest market data. RAG fits well here. For example, one guide explicitly recommends RAG for “financial advising systems that need current market data”. A chatbot with RAG could pull in real-time stock quotes or news and then analyse them. On the operations side, an MCP-enabled agent might automate tasks: fetching account balances, generating reports, or even executing trades through secure APIs.
• HR & Operations: HR is a big use case for both. The Intellify’s new Alris.ai platform is a great example of MCP in action: it uses agentic AI to automate HR workflows like recruiting, onboarding, and scheduling interviews. In other words, the AI can pull resumes (via RAG), answer candidate questions, and use MCP tools to set up meetings or send offer letters. On the RAG side, simple “HR chatbots” are popping up. For instance, Credal describes a “Benefits Buddy”, a RAG-based assistant that answers employee questions about company policies. It retrieves the relevant policy documents so HR teams can scale support without manual workload.
• Customer Support & Knowledge Search: Many enterprise search and help desk tools rely on RAG. Guru’s AI search, for example, uses RAG as “a core functionality”. Employees ask questions on the platform, and Guru’s LLM retrieves answers from the company’s files and wiki, including source links for verification. In the support industry, chatbots powered by RAG can answer policy or product questions instantly, using the latest manuals or support tickets. MCP could extend this by letting a bot not only answer but act, for instance, automatically creating a follow-up ticket in a CRM after providing an answer.
• Technology & Developer Tools: Beyond businesses, even developers benefit. As mentioned, HubSpot’s engineering team built a RAG Assistant to navigate their huge documentation set. This makes onboarding and dev support much faster. Similarly, software platforms (like GitHub or StackOverflow) could use RAG to let users query all public Q&A with an AI. On the agentic side, tools like GitHub Copilot currently use integrated tool calls (e.g., running code); future MCP support could let them directly manipulate repos or CI/CD pipelines on demand.
• Other Industries: Anywhere there’s structured data or repeatable tasks, these techniques apply. Manufacturing could use RAG to find best-practice guidelines in manuals, and MCP to update IoT dashboards or trigger maintenance workflows. Retail systems might use RAG to answer inventory or pricing questions, and MCP to update online catalogues or reorder stock automatically. In marketing, RAG can fuel content research while MCP connects to publishing platforms to post the content. The sky’s the limit as teams get creative.

Each industry and problem can lean more on one technique or the other. Often, the best solutions blend both. For example, an AI agent in finance could retrieve the latest portfolio info via RAG and then execute trades via MCP tools. The key is understanding the difference: know when you need more data (RAG) versus when you need more action (MCP).

Comparison Table

The table below summarises how RAG and MCP stack up:

Conclusion and Future Outlook

In the race to build smarter AI, neither RAG nor MCP is strictly “better” – they solve different problems. RAG ensures your AI has the right information, while MCP ensures it has the right capabilities. Smart AI products in 2025 and beyond will typically combine both: use RAG to fetch context and MCP to execute the next step. As one analysis put it, RAG solves what your AI doesn’t know, and MCP solves what your AI can’t do.

Leading companies are already moving in this direction. The Intellify, for example, emphasises its decade of AI experience in providing “custom RAG AI solutions” including “building robust retrieval systems” for clients. Its Alris.ai platform shows how agentic AI can automate HR tasks end-to-end. 

HubSpot, a major tech firm, rolled out a RAG-powered assistant to help developers find answers in documentation quickly. Enterprises like K2View are combining MCP with “agentic RAG” to ground AI agents in real-time company data.

Looking ahead, the ecosystem will only mature. AI frameworks and platforms (like Claude, LangChain, and others) are adding more out-of-the-box RAG and MCP support. Tools for easier MCP server deployment are emerging (e.g. one-click MCP hosts on Cloudflare). 

Data platforms are optimising to serve vector stores for RAG queries. All of this means developers and business leaders will have ever more power to create AI systems that are both knowledgeable and capable.

For now, the guidance is clear: if your AI needs fresh knowledge, think RAG. If it needs to interact with apps or perform business logic, think MCP. And often, the answer is “both.” By blending these approaches, your AI can confidently answer questions and also take meaningful action, making your applications smarter, faster, and more useful than ever.